Of all the "whiskey" AF spirits I have tried to date (admittedly not all of them, 3 so far), this one comes across within the best over all mouthfeel and taste. I don't think Whiskey enthusiasts will say "Wow, this is the just like the real thing!" As with most of the AF spirits I have tried, only a few come well being consumed "neat". I think this and the Amoretti (Amaretto) fall into that realm.
All that just to say, it's pretty damn good, give it a swizzle!
P.S. It does make for excellent mixed drinks.