Deep, dark, complex. Dark fruit flavors of things like fig, overripe plum, raisins and the like. It is an interesting, complex flavor that, neat or on the rocks just isn't to my palate. A bit too thick, a bit too dark in flavor like that. I tried various other combinations, soda or tonic in particular, neither of which did it for me. The flavors just didn't quite work for me, until I finally tried the suggestion on the bottle... well I believe it suggests ginger ale, but I chose to mix it instead with ginger bear, and that, for me, finally worked. A strong ginger stands up to this, finally breaking the flavors out and brightening them. What had been a muddled mess of flavor become a complex set of distinctiveness that is fairly good. I could even see using this with ginger syrup, cinnamon and perhaps some orange warmed up as a kind of mulled wine in the cold of winter. It's sweeter than any wine it would be replacing, mind you, but it will hold up to a good bit of spiciness really well.
In any case with ginger beer this, to me, begins to feel a lot more like a cocktail to drink and that is my preferred method for it. I feel the other Three Spirit varieties are much better than this one and more versatile as well, but this is still a nice addition to have in my drinks collection.